Don't mess with 50 Cent when it comes to his name and image. The rapper is suing Taco Bell for using his name without his permission in their "Why Pay More?" campaign. The ads were promoting cheap eats for 79, 89 and 99 cents and had asked Fiddy to change his name to 79 Cent, 89 Cent or 99 Cent, while also sending a fake letter requesting the name change to various media outlets. 50 Cent is suing the chain restaurant for $4 million in damages. Meanwhile Taco Bell is defending itself, claiming, "We made a good faith, charitable offer to 50 Cent to change his name to either 79, 89, or 99 Cent for one day by rapping his order at a Taco Bell, and we would have been very pleased to make the $10,000 donation to the charity of his choice."