When it comes to Instagram, no one knows how to get people talking like James Franco. And this time, he didn’t have to get naked or even seduce a teenager!

All he had to do was poke a little fun at his brother, Dave and his pal Zac Efron!

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The controversial Broadway star took to Instagram to post a fake report about his brother dating his Neighbors costar.

“Efron and my brother, dating!!!!!!!! Congrats, boys! I’m so happy for you!!” he captioned the silly shot.

//instagram.com/p/q2SvC3S9Wg/

Of course, the guys aren’t actually dating.

Turns out it’s just a photo manipulation of a report about Zac cozying up to his other Neighbors costar, Halston Sage created on Photoshop by an Instragram user named “@davefrancock” who photo shops Dave into, well, everything it seems.

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He left a hint about his identity on the byline of the post shared by James.

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But now there’s only question left unanswered… who is @davefrancock? Is it Dave Franco’s attempt to upstage his big brother’s narcissism and Instagram presence? Is it just a super fan? Zac Efron, maybe?

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