With his girlfriend, Kim Kardashian, about to give birth to their first child, Kanye West has just one thing on his mind — publicity for his new album.
Amidst birthday celebrations and a performance at the Governors Ball this weekend, In Touch can reveal that Kanye was hard at work shooting what he hopes will become a viral video to promote his new album, Yeezus, due out on June 18.
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The theme of the video is none other than the family friendly motif of American Psycho.
“Kanye spent the weekend shooting an American Psycho-inspired video in Brooklyn with Scott Disick and Jonathan Cheban,” an insider tells In Touch. “Jonathan (pictured below) actually gets killed in the end.” The video, which was shot at Brooklyn Fireproof soundstages, is supposed to be released later this week in anticipation of his new album. “Kanye wants the video to go viral and drum up more publicity for his album,” the insider reveals.
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Despite having a baby on the way with Kim, sources tell In Touch Kanye's attention has been devoted to his new album. “Kanye is definitely on edge and nervous about how this album will sell,” an industry insider tells the mag. “He won't promote it the normal way, and he wants to create buzz with all these weird, secret demonstrations.”
The release of this video will be one of many public appearances the rapper has made recently, including a performance at the Met Gala in May and on Saturday Night Live, followed by his concert at the Governors Ball this weekend.