David Beckham has some fierce competition...Sasha Fierce, to be exact.
On March 21, H&M revealed that Beyoncé will be the face of their summer collection where she'll star in a hot new promo ad, giving sexy soccer star and fellow H&M model David a run for his money.
"I've always liked H&M's focus on fun and affordable fashion,” the 31-year-old singer said of her new venture. “I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island," she added. "It felt more like making a video than a commercial."
In a sexy new snapshot for the campaign, Queen B rocks printed shorts, a cream blouse, heels and bangles while seductively lounging on the beach in Nassau, Bahamas. Her long locks are swept to one side with a simple white flower. The "Single Ladies" singer looks ultra glam (as usual) in the sultry pose.
And Beyoncé isn’t just the face of the campaign— she also helped with designing!
“What makes these pieces even more special is that Beyoncé herself had input in the designs, and they are full of her own personal style,” H&M head designer Ann-Sofie Johansson said of the new collection.
VIDEO: See David Beckham's Sexy H&M Commercial
The rest of the campaign, 'Beyoncé as Mrs. Carter in H&M,' will include more glam photos of the star as well as a commercial featuring a new song from the talented songstress, “Standing On The Sun.”
H&M’s new summer collection is set to release this May. Will you check it out?